Consumer Behavior: Global Shifts and Local Effects (Global Economic Studies) Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior: Global Shifts and Local Effects (Global Economic Studies) Book

Examines how consumer behaviour is influenced in emerging markets by the marketing strategies of global firms and analyses its impact on market, culture and consumption that contribute to the broader socio-economic development, values and lifestyle of consumers around.Read More

from£80.63 | RRP: £107.50
* Excludes Voucher Code Discount Also available Used from £N/A
  • 1608762769
  • 9781608762767
  • Rajagopal
  • 5 May 2010
  • Nova Science Publishers Inc
  • Hardcover (Book)
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