Consumer Behavior and Marketing Action Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior and Marketing Action Book

This text is targeted at the junior/senior level undergraduate course in consumer behaviour. This text is also appropriate for the first course in consumer behaviour at the MBA level. The approach ties together a conceptual foundation of consumer behaviour with an applications orientation. If consumer needs are to drive marketing strategies, a better understanding of these needs should be the foundation for strategy development.Read More

from£33.73 | RRP: £24.99
* Excludes Voucher Code Discount Also available Used from £4.57
  • 0538844337
  • 9780538844338
  • Henry Assael
  • 6 January 1995
  • South-Western, Div of Thomson Learning
  • Hardcover (Book)
  • 512
  • 5th Revised edition
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