Consumer Behavior and Marketing Action Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior and Marketing Action Book

This text has always been near the managerial endpoint of the continuum of consumer behavior texts. It is the most highly regarded and respected text in its approach group. Specific acknowledgment and increased coverage of the macro approach included in the new edition should encourage those who appreciate the managerial approach to stay with the text.Read More

from£41.85 | RRP: £31.00
* Excludes Voucher Code Discount Also available Used from £5.23
  • 0538867701
  • 9780538867702
  • Henry Assael
  • 17 November 1997
  • South-Western, Div of Thomson Learning
  • Hardcover (Book)
  • 718
  • 6th Revised edition
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