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Consumer Behavior and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) Book
This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the "Wheel of Consumer Analysis", a tool to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategies interact.Read More
from£58.03 | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0071121110
- 9780071121118
- J.Paul Peter, Jerry C. Olson
- 1 July 2001
- McGraw-Hill Publishing Co.
- Paperback (Book)
- 576
- 6th International student edition
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