Consumer Behavior and Marketing Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior and Marketing Strategy Book

This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.Read More

from£N/A | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 007125935X
  • 9780071259354
  • J. Paul Peter, Olson
  • 1 April 2007
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 576
  • 8
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