Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) Book

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.Read More

from£53.39 | RRP: £111.99
* Excludes Voucher Code Discount Also available Used from £14.55
  • 0072864877
  • 9780072864878
  • J. Paul Peter, Olson
  • 1 May 2004
  • McGraw-Hill Higher Education
  • Hardcover (Book)
  • 608
  • 7
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