Consumer Behavior and Marketing Strategy (Irwin/McGraw-Hill Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior and Marketing Strategy (Irwin/McGraw-Hill Series in Marketing) Book

Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses. With this information, students will be able to understand markets and develop effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing consumer behavior and can be used to understand consumers and to help guide the development of effective marketing strategies.Read More

from£137.68 | RRP: £101.99
* Excludes Voucher Code Discount Also available Used from £23.31
  • 0256261903
  • 9780256261905
  • J.Paul Peter, Jerry C. Olson
  • 1 August 1998
  • Irwin Professional Publishing
  • Hardcover (Book)
  • 576
  • 5th Revised edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.