Consumer Behavior for Dummies Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior for Dummies Book

Consumer Behavior For Dummies gives readers a better understanding of the factors that consumers consciously and subconsciously consider when making a purchase decision. It also enables readers to leverage that information to develop a more effective marketing mix that speaks directly to the needs and desires of their customers.Read More

from£N/A | RRP: £15.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0470449837
  • 9780470449837
  • Laura Lake
  • 8 May 2009
  • John Wiley & Sons
  • Paperback (Book)
  • 384
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