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Consumer Behavior with DDB LifeStyle Study Data Disk: Building Marketing Strategy Book
The four major parts of the Wheel of Consumer Analysis are consumer affect and cognition consumer behavior consumer environment and marketing strategy. This book features a section that deals with each of these components. It offers a strategic look at consumer behavior in order to guide successful marketing activities.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0071288414
- 9780071288415
- Delbert I Hawkins, David L Mothersbaugh, Roger J Best
- 1 March 2009
- McGraw-Hill Higher Education
- Paperback (Book)
- 778
- 11
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