Consumer Behavior with DDB LifeStyle Study Data Disk: Building Marketing Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior with DDB LifeStyle Study Data Disk: Building Marketing Strategy Book

The four major parts of the Wheel of Consumer Analysis are consumer affect and cognition consumer behavior consumer environment and marketing strategy. This book features a section that deals with each of these components. It offers a strategic look at consumer behavior in order to guide successful marketing activities.Read More

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