Consumer Behavior Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior Book

Offers a look at consumer behavior in order to guide successful marketing activities. This book deals with the four major parts of the Wheel of Consumer Analysis such as: consumer affect and cognition, consumer behavior, consumer environment...Read More

from£70.27 | RRP: £110.99
* Excludes Voucher Code Discount Also available Used from £16.59
  • 0073404764
  • 9780073404769
  • J. Paul Peter, Olson
  • 1 February 2010
  • McGraw-Hill Higher Education
  • Hardcover (Book)
  • 576
  • 9
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