Consumer Behavior Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior Book

Offers a look at consumer behavior in order to guide successful marketing activities. This book's organizing factor is the Wheel of Consumer Analysis. The four major parts of the wheel are consumer affect and cognition, consumer behavior...Read More

from£N/A | RRP: £110.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0073529850
  • 9780073529851
  • J. Paul Peter, Olson
  • 1 February 2007
  • McGraw-Hill Higher Education
  • Hardcover (Book)
  • 576
  • 8
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