Consumer Behavior Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior Book

This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.Read More

from£51.06 | RRP: £75.99
* Excludes Voucher Code Discount Also available Used from £4.63
  • 0130841293
  • 9780130841292
  • Leon Schiffman, Leslie Lazar Kanuk
  • 30 July 1999
  • Prentice Hall
  • Hardcover (Book)
  • 512
  • 7
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