Consumer Behavior Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior Book

This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are, types and importance of consumer research, and problems in performing research.Read More

from£N/A | RRP: £35.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0133729885
  • 9780133729887
  • Leon G. Schiffman, Leslie Lazar Kanuk
  • 23 December 1996
  • Pearson US Imports & PHIPEs
  • Hardcover (Book)
  • 672
  • 6th Revised edition
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