Consumer Behavior Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior Book

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives. Read More

from£87.68 | RRP: £64.95
* Excludes Voucher Code Discount Also available Used from £15.42
  • 0205131638
  • 9780205131631
  • Solomon
  • 10 January 1992
  • Longman Higher Education
  • Hardcover (Book)
  • 1369
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