Consumer Behavior Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior Book

An authoritative and research-based treatment of consumer behaviour, backed by up-to-date coverage of new media, technology and e-commerce. Greater coverage of marketing strategy and decision making has been added, and text revisions have enhanced accessibility.Read More

from£33.68 | RRP: £24.95
* Excludes Voucher Code Discount Also available Used from £6.05
  • 0395665922
  • 9780395665923
  • Wayne Hoyer, Debbie MacInnis, Macinnis
  • 1 January 1997
  • Houghton Mifflin (Academic)
  • Hardcover (Book)
  • 704
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