Consumer Behavior Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior Book

Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.Read More

from£78.41 | RRP: £77.50
* Excludes Voucher Code Discount Also available Used from £4.07
  • 0471545171
  • 9780471545170
  • William L. Wilkie
  • 11 March 1994
  • John Wiley & Sons
  • Hardcover (Book)
  • 784
  • 3rd Edition
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