Consumer Behaviour: A European Perspective Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behaviour: A European Perspective Book

Developed from a wholly European perspective and containing European data and examples throughout, this text includes European sociodemographic data, consumer ...Read More

from£52.59 | RRP: £40.99
* Excludes Voucher Code Discount Also available Used from £4.41
  • Product Description

    Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on:

    • financial behaviour

    • welfare, wellbeing and property

    • families and household production

    • consumption and the environment

    • shopping behaviour.
    The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non-European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful.

  • 0471975133
  • 9780471975137
  • Gerrit Antonides, W. Fred van Raaij
  • 29 April 1998
  • John Wiley & Sons
  • Paperback (Book)
  • 642
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.