Consumer Behaviour: A Practical Guide Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behaviour: A Practical Guide Book

Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.Read More

from£13.48 | RRP: £9.99
* Excludes Voucher Code Discount Also available Used from £7.27
  • 0415008921
  • 9780415008921
  • Gordon R. Foxall
  • 1 December 1990
  • International Thomson Business Press
  • Paperback (Book)
  • 208
  • New ed of 2 Revised ed
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