Consumer Behaviour: Advances and Applications in Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behaviour: Advances and Applications in Marketing Book

A higher level text emphasising research on consumer processes and issues that concern markets. The approach draws heavily on recent research but the origins of consumer behaviour problems are also covered. Instructor's Manual is availableRead More

from£56.68 | RRP: £38.99
* Excludes Voucher Code Discount Also available Used from £3.22
  • 0133593169
  • 9780133593167
  • East
  • 9 April 1997
  • Financial Times/ Prentice Hall
  • Textbook Binding (Book)
  • 356
  • 1
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