Consumer Behaviour: Buying, Having, and Being (The Prentice Hall international series in marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behaviour: Buying, Having, and Being (The Prentice Hall international series in marketing) Book

This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and hip trends. Chapter topics look at consumers as individuals and decision-makers, income and social class, various subcultures, and cultural influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities, virtual marketing, e-commerce For individuals with an interest in the attitudes and activities of today's buyer in the marketplace.Read More

from£50.43 | RRP: £75.99
* Excludes Voucher Code Discount Also available Used from £6.26
  • 013091360X
  • 9780130913609
  • Michael R. Solomon
  • 13 June 2001
  • Prentice Hall
  • Hardcover (Book)
  • 549
  • 5
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.