Consumer Behaviour in a Week Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behaviour in a Week Book

With the minimum of jargon, this book presents the fundamental principles of consumer behavior derived from sound research, followed by clear advice on their practical implications. It covers basic psychological processes of consumers and their implications, consumers' attitudes about money, different types of consumers, product branding and retailing, and advertising.Read More

from£9.43 | RRP: £6.99
* Excludes Voucher Code Discount Also available Used from £3.93
  • 0340849711
  • 9780340849712
  • Sue Cave
  • 27 September 2002
  • Hodder Arnold
  • Paperback (Book)
  • 96
  • 2nd Revised edition
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