Consumer Behaviour Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behaviour Book

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.Read More

from£29.63 | RRP: £21.95
* Excludes Voucher Code Discount Also available Used from £6.09
  • 0030018927
  • 9780030018923
  • James F. Engel, etc.
  • 20 February 1986
  • Dryden Press
  • Hardcover (Book)
  • 633
  • 5th Revised edition
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