Consumer Behaviour Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behaviour Book

Focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty. This book offers a business approach, designed to help students apply consumer behavior principles to their studies in business and marketing.Read More

from£71.53 | RRP: £46.99
* Excludes Voucher Code Discount Also available Used from £3.55
  • Pickabook

    Roger D. Blackwell, James F. Engel, Paul W. Miniard

  • 0324378327
  • 9780324378320
  • Roger D. Blackwell, James F. Engel, Paul W. Miniard
  • 29 December 2005
  • South-Western, Division of Thomson Learning
  • Paperback (Book)
  • 816
  • International Ed
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.