Consumer Behaviour Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behaviour Book

Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.Read More

from£49.93 | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £6.02
  • 0470093528
  • 9780470093528
  • Martin Evans, Ahmad Jamal, Gordon Foxall
  • 24 February 2006
  • John Wiley & Sons
  • Paperback (Book)
  • 422
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.