Consumer Behaviour Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behaviour Book

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. This title includes coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective. It features journal articles from a range of journals.Read More

from£43.98 | RRP: £39.99
* Excludes Voucher Code Discount Also available Used from £3.22
  • Pickabook

    Martin Evans, Gordon Foxall, Ahmad Jamal

  • 0470994657
  • 9780470994658
  • Martin M Evans, Gordon Foxall, Ahmad Jamal
  • 31 March 2009
  • John Wiley & Sons
  • Paperback (Book)
  • 576
  • 2nd Edition
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