Consumer Behaviour Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behaviour Book

This most popular international undergraduate Consumer Behavior text has been adapted to reflect the Australian Business environment. This edition uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural and decision making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research and problems in performing research. A vivid and lively writing style motivates student interest.Read More

from£64.78 | RRP: £47.99
* Excludes Voucher Code Discount Also available Used from £26.28
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