Consumer Behaviour (Marketing Series: Student) Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behaviour (Marketing Series: Student) Book

This book covers the syllabus for the CIM Behavioural Aspects of Marketing Certificate paper. Each chapter consists of learning objectives, definitions, the theoretical background, exercises, issues to consider, current examples, implications for marketing and recent examination questions. The text is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organizations.Read More

from£22.93 | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £4.63
  • 0750605499
  • 9780750605496
  • Chris Rice
  • 16 August 1993
  • Butterworth-Heinemann Ltd
  • Paperback (Book)
  • 414
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