Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms (International Series in Operations Research & Management Science) Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms (International Series in Operations Research & Management Science) Book

This important book is by top scholars in supply chain management revenue management and e-commerce all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.Read More

from£97.06 | RRP: £117.00
* Excludes Voucher Code Discount Also available Used from £38.59
  • Pickabook

    Serguei Netessine (Editor), Christopher S. Tang (Editor)

  • 0387980180
  • 9780387980188
  • 25 June 2009
  • Springer
  • Hardcover (Book)
  • 488
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