Consumer Psychology for Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Psychology for Marketing Book

This text shows how psychology can make sense of consumer behaviour, arguing that traditional segmentation criteria are not always appropriate in a world growing ever more fluid and complex. The work explores information processing; the influence of personality and style on consumer choice; sex symbolism; situational and social contexts; and retail environments. This analysis is related to practical needs of the modern marketing manager, offering a blend of theory and practice.Read More

from£24.28 | RRP: £17.99
* Excludes Voucher Code Discount Also available Used from £4.97
  • 0415046742
  • 9780415046749
  • Gordon R. Foxall, Ronald E. Goldsmith
  • 1 March 1994
  • International Thomson Business Press
  • Paperback (Book)
  • 244
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