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Consumer Psychology Book
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ASDA
Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.
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Blackwell
Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour...
- 033522928X
- 9780335229284
- Cathrine V. Jansson-Boyd
- 1 January 2010
- Open University Press
- Paperback (Book)
- 312
- 1
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