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Consumer Tribes Book
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. This title offers an overview of the area that has been defined as 'cultures oRead More
from£44.89 | RRP: * Excludes Voucher Code Discount Also available Used from £3.68
- 0750680245
- 9780750680240
- Bernard Cova, Robert Kozinets, Avi Shankar
- 21 May 2007
- A Butterworth-Heinemann Title
- Paperback (Book)
- 360
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