Consumer Value: A Framework for Analysis and Research (Interpretive Market Research) Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Value: A Framework for Analysis and Research (Interpretive Market Research) Book

Consumer Value is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through an innovative framework based around eight concepts: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality. Consumer Value contains an broad range of contributions and a highly individualistic approach, this book is guaranteed to shed new light on the subject. Contributors: Stephen Brown, Kent Grayson, Morris B. Holbrook, France Leclerc, Richard L. Oliver, Marsha L. Richins, N. Bernd H. Schmitt, Craig Smith, Michael R. Solomon and Janet WagnerRead More

from£N/A | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0415191939
  • 9780415191937
  • 3 December 1998
  • Routledge
  • Paperback (Book)
  • 224
  • 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.