Consumers (McGraw-Hill Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumers (McGraw-Hill Series in Marketing) Book

"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.Read More

from£28.52 | RRP: £35.99
* Excludes Voucher Code Discount Also available Used from £4.46
  • 007112294X
  • 9780071122948
  • Eric Arnould, Linda Price, George M. Zinkhan
  • 1 July 2001
  • McGraw-Hill Publishing Co.
  • Paperback (Book)
  • 761
  • I.S.ed
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