Consumers (Mcgraw-Hill/Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumers (Mcgraw-Hill/Irwin Series in Marketing) Book

"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.Read More

from£4.02 | RRP: £43.99
* Excludes Voucher Code Discount Also available Used from £4.63
  • 0071214267
  • 9780071214261
  • Eric J Arnould, Linda Price, George M Zinkhan
  • 1 April 2003
  • McGraw-Hill Higher Education
  • Hardcover (Book)
  • 22
  • 2
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