Consumers Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumers Book

"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples.Read More

from£42.03 | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £5.19
  • 0071247092
  • 9780071247092
  • Eric J Arnould, Linda Price, George M Zinkhan
  • 1 April 2003
  • McGraw-Hill Higher Education
  • Paperback (Book)
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