Consumers (McGraw-Hill/Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumers (McGraw-Hill/Irwin Series in Marketing) Book

Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.Read More

from£58.70 | RRP: £77.99
* Excludes Voucher Code Discount Also available Used from £6.79
  • 0072537140
  • 9780072537147
  • Eric Arnould, Linda Price, George M. Zinkhan
  • 21 March 2003
  • McGraw-Hill Inc.,US
  • Hardcover (Book)
  • 896
  • 2nd Revised edition
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