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Consumers Book
The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of technology, research, and illustrative examples.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0256133603
- 9780256133608
- Eric J Arnould, Linda Price, George Zinkhan
- 1 July 2001
- Irwin Professional Publishing
- Hardcover (Book)
- 768
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