Contemporary Marketing Research Book + PRICE WATCH * Amazon pricing is not included in price watch

Contemporary Marketing Research Book

This comprehensive text takes a strong managerial approach to teaching marketing research skills and concepts while maintaining its strong, competitive coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content, supplements and design to maintain and enhance its traditionally high quality and enjoyable style. Contemporary Marketing Research contains strong technology and Internet coverage, both within the text and at a dedicated instructor/student web site (mcdaniel.swcollege.com) which provides dynamic teaching and learning resources with a strong technology dimension. With this text, students learn now only how to conduct marketing research, but also how to use and interpret resulting information within any marketing job.Read More

from£29.02 | RRP: £21.50
* Excludes Voucher Code Discount Also available Used from £6.79
  • 0314010262
  • 9780314010261
  • Carl McDaniel, Roger H. Gates
  • 24 December 1992
  • South-Western, Div of Thomson Learning
  • Hardcover (Book)
  • 750
  • 2nd Revised edition
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