Contemporary Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Contemporary Marketing Book

Boone and KurtzÆs Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edition is the first text to devote two full chapters (an entire part) to technology issues. Part Two, Managing Technology to Achieve Marketing Success, explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.Read More

from£64.12 | RRP: £47.50
* Excludes Voucher Code Discount Also available Used from £20.58
  • 0030540186
  • 9780030540189
  • Louis E. Boone, David L. Kurtz
  • 1 November 1991
  • Thomson Learning
  • Hardcover (Book)
  • 700
  • 6th Revised edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.