Contemporary Strategic Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Contemporary Strategic Marketing Book

This text is designed to be a complete resource for single semester modules. It has a combination of text, case studies and readings. A comprehensive lecturers' website includes extensive answers, slides of tables, figures and learning objectives. The text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in creative ways and include the innovations and developments in the field.Read More

from£26.70 | RRP: £29.99
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  • 0333981197
  • 9780333981191
  • Ross Brennan, Paul Baines, Paul Garneau
  • 13 September 2002
  • Palgrave Macmillan
  • Paperback (Book)
  • 400
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