Contemporary Thoughts on Corporate Branding and Corporate Identity Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Contemporary Thoughts on Corporate Branding and Corporate Identity Management Book

This book presents the latest thinking and issues in the areas of branding, identity and communication grounded in sound and rigorous scientific research process. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.Read More

from£89.99 | RRP: £60.00
* Excludes Voucher Code Discount Also available Used from £6.90
  • 0230543146
  • 9780230543140
  • T C Melewar, Elif Karaosmanoglu
  • 23 October 2008
  • Palgrave Macmillan
  • Hardcover (Book)
  • 256
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