Contemporary Visual Merchandising and Environmental Design Book + PRICE WATCH * Amazon pricing is not included in price watch

Contemporary Visual Merchandising and Environmental Design Book

Contemporary Visual Merchandising and Environmental Design : Paperback : Pearson Education (US) : 9780130988843 : 0130988847 : 14 Feb 2003 : This comprehensive and practical book provides an introduction to visual merchandising.Read More

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  • Product Description

    This comprehensive and practical book provides an introduction to visual merchandising. The most complete book of its type on the market, it is clearly written and contains a wealth of photographs and drawings from most major retailers. A companion CD-ROM provides a wealth of resource materials. This book about retail displays and merchandising focuses on every aspect of visual merchandising (not just fashion apparel), covering facilities design, display forms, materials and props, lighting, color, and visual themes. It describes how the small retailer can energize their displays without spending alot of capital, and presents examples of successful retail merchandising. For visual merchandisers, other display personnel, and owners/managers of retail outlets.

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