Content Critical: Gaining Competitive Advantage Through High-Quality Web Content Book + PRICE WATCH * Amazon pricing is not included in price watch

Content Critical: Gaining Competitive Advantage Through High-Quality Web Content Book

The web's made everyone a publisher, so what's going to make people read what YOU write? The answer is high-quality, well-written, reader-focused, compelling content....Read More

from£33.75 | RRP: £25.00
* Excludes Voucher Code Discount Also available Used from £2.73
  • Product Description

    Explains the theory and practice of producing reader-focused, compelling content on your website. Shows you how to organize a publishing team and how to create a web publishing strategy. Discover what high-quality content really is, and learn how to create it. Softcover.

  • 027365604X
  • 9780273656043
  • Gerry McGovern, Rob Norton
  • 15 October 2001
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 256
  • 1
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