Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits Book + PRICE WATCH * Amazon pricing is not included in price watch

Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits Book

Offering a common language better processes and a set of practical tools this guide combines the best of brand and direct into something more effective than either can be on its own. It offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy.Read More

from£14.25 | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £7.32
  • 047016493X
  • 9780470164938
  • Richard Rosen
  • 13 February 2009
  • John Wiley & Sons
  • Hardcover (Book)
  • 208
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