Conversations with Marketing Masters Book + PRICE WATCH * Amazon pricing is not included in price watch

Conversations with Marketing Masters Book

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.Read More

from£24.75 | RRP: £24.99
* Excludes Voucher Code Discount Also available Used from £8.31
  • 0470025913
  • 9780470025918
  • Laura Mazur, Louella Miles
  • 26 January 2007
  • John Wiley & Sons
  • Hardcover (Book)
  • 248
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