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Corporate Architecture: Building a Brand Book

A brand is much more than the product or service that it represents - it is a whole imaginary world custom-built for the target consumer and it often has little to do with what is being sold. This book explores how the fashion banking motor and telecommunications industries use architecture as a marketing tool.Read More

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Blackwell
In the fiercely competitive corporate world, brands are obliged to search for sophisticated marketing strategies in order to outshine their competitors and rise above the rest. The implementation of architecture as a marketing tool in order to...
Pickabook
Alejandro Bahamon, Ana Canizares, Antonio Corcuera

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Corporate Architecture: Building a Brand Book

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