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Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture Book
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Product Description
Written by Dr. Paul Temporal and Dr. Harry Alder, two experts in creating corporate personality, this accessible and authoritative book provides a step-by-step guide to making your company unique and giving it new vitality and direction. Chapters cover: Vision, mission and values; the psychology of a company; creating corporate charisma; communicating the personality; positioning; brand management; market research; choosing customers through segmentation and market developments. Throughout, Corporate Charisma is packed with simple principles, down to earth actions, explanations, exercises, checklists and a short training programme that you can apply directly to your business, whatever sector you are in, and whatever the size of your company.
- 0749918934
- 9780749918934
- Paul Temporal, Harry Alder
- 28 January 1999
- Piatkus Books
- Paperback (Book)
- 224
- New edition
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