Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture Book + PRICE WATCH * Amazon pricing is not included in price watch

Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture Book

This text shows how to create sustainable competitive advantage attract customers outlast competitors and contribute to the corporate success. It provides a guide to making a company unique and giving it direction. It covers the psychology of a company creating charisma and choosing customers.Read More

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  • Product Description

    Written by Dr. Paul Temporal and Dr. Harry Alder, two experts in creating corporate personality, this accessible and authoritative book provides a step-by-step guide to making your company unique and giving it new vitality and direction. Chapters cover: Vision, mission and values; the psychology of a company; creating corporate charisma; communicating the personality; positioning; brand management; market research; choosing customers through segmentation and market developments. Throughout, Corporate Charisma is packed with simple principles, down to earth actions, explanations, exercises, checklists and a short training programme that you can apply directly to your business, whatever sector you are in, and whatever the size of your company.

  • 0749918934
  • 9780749918934
  • Paul Temporal, Harry Alder
  • 28 January 1999
  • Piatkus Books
  • Paperback (Book)
  • 224
  • New edition
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