HOME | BESTSELLERS | NEW RELEASES | PRICE WATCH | FICTION | BIOGRAPHIES | E-BOOKS |
+ PRICE WATCH
* Amazon pricing is not included in price watch
Corporate Communications in Construction Book
Corporate communications--the way a firm relates to its clients, suppliers, shareholders, competitors and staff--has never been more important. More sophisticated and demanding clients, together with increased competition, have meant that construction firms need to build a sustainable corporate image to support marketing efforts. Corporate communications is a vital management function that needs to be planned in sync with the organisation's objectives and strategies. Until recently, however, the construction industry paid little attention to this aspect of management. This text shows how corporate communication processes and techniques can be managed more effectively, and examines how the general principles can be adapted to the dynamic and often turbulent environment of construction.Read More
from£60.75 | RRP: * Excludes Voucher Code Discount Also available Used from £45.74
- 0632049065
- 9780632049066
- Chris Preece, Krisen Moodley, Alan Smith
- 23 September 1998
- WileyBlackwell
- Paperback (Book)
- 240
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.
Would you like your name to appear with the review?
We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.
All form fields are required.