Corporate Community Relations: The Principle of the Neighbor of Choice Book + PRICE WATCH * Amazon pricing is not included in price watch

Corporate Community Relations: The Principle of the Neighbor of Choice Book

Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage.Read More

from£29.75 | RRP: £24.95
* Excludes Voucher Code Discount Also available Used from £5.89
  • 027596471X
  • 9780275964719
  • Edmund M. Burke
  • 28 February 1999
  • Greenwood Press
  • Paperback (Book)
  • 208
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