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Corporate Reputation and Competitiveness Book
This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and...Read More
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ASDA
Presenting the case for reputation as a strategic tool for organizations in the 21st century this book develops a unique approach to reputation measurement and management.
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Pickabook
Gary Davies, Rosa Chun, Rui Da Silva
- 041528743X
- 9780415287432
- Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper
- 3 October 2002
- Routledge
- Hardcover (Book)
- 224
- 1
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